Continental wins the German Design Award 2022 for its ShyTech display

German technology company Continental received the German Design Award 2022 gold medal for its ShyTech display for excellent product design in the Automotive Parts & Accessories category.

The ShyTech screen helps meet the growing demand for large screen solutions in vehicles. If required, the display innovation can take up the full width of the dashboard, but still avoids sensory overload for vehicle occupants. It manages to visually enhance unused display surfaces, as ShyTech screens are visible only when needed.

According to the company, this is made possible thanks to a semi-transparent surface. It ensures that the display can be integrated seamlessly into the surrounding surface – both visually and haptically. Even if the dashboard seems made from a single piece, the navigation or communication information, as well as the touch screen menu, are always available. At the same time, Continental’s innovation solves the design requirement of not letting idle screens appear as blank black areas. Depending on the configuration, the display surface appears either as a wooden panel or as a leather-covered surface. Not only does it look like the original material, it also feels like it. Thanks to ShyTech innovations, screens can be placed virtually anywhere in the interior.

A system concept developed by Continental ensures seamless integration of the ShyTech display even when switched on. Among other things, the system consists of a special backlight which, in special coordination with the LCD panel and the decorative surface, allows the contents of the display to appear with ideal brightness and sharpness in all operating situations. lighting – from flickering sunlight to cloudy, rainy weather. The display’s razor-sharp visuals also impress with high contrast values.

Philipp von Hirschheydt, Head of the User Experience Business Area at Continental, said: “Receiving the German Design Award’s highest honor for our ShyTech display is a great recognition for our team. This confirms our approach to purist vehicle design and exceptional user experience. seamlessly integrates high-resolution screens into a two-dimensional wood or genuine leather-look surface, where the screens disappear completely and content only appears while in use.”

“The ShyTech Display is a revolutionary innovation in the dashboard where the in-car display is only visible when needed. Otherwise the technology remains invisible. This reduces the amount of information while driving and increases the concentration and therefore safety.With the ShyTech display, Continental is responding as an innovator to the sensory overload of our daily lives – a hot topic and very relevant in terms of user experience, especially as autonomous vehicles will be the third living space in the future,” said the jury of awarding the highest honor here.

In February 2022, the German Design Council will award the German Design Award for the tenth time. Over the past decade, winners of these prestigious awards have been selected by an international jury of leading experts from all design disciplines. The award recognizes outstanding cutting-edge products and projects with its internationally recognized awards.





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