Geelong Design Week returns | Mirage News

Geelong Design Week returns next month and Deakin University is rolling out the red carpet…

After the coronavirus brought the 2020 event to its knees and restricted the 2021 program – a carefully curated schedule of physical and virtual presentations – viewers weary of lockdown will once again know what it’s like to listen live, meet the creator, to go around, to belong.

Taur, “belonging” in the language of the Wadawurrung, traditional owners of Djilang (Geelong), is the theme of Geelong Design Week 2022, with event organizers saying “a sense of belonging is more important than ever” as that we embrace post-pandemic life.

Design is part of Geelong’s identity – an enduring commitment recognized by its designation as Australia’s only UNESCO City of Design, alongside international heavyweights Berlin, Bilbao, Singapore and Detroit.

As Victoria’s first regional university, Deakin has been part of the fabric of Geelong since its inception in 1974. Committed to developing solutions that have a real impact on the communities it serves, Deakin is at the forefront of ‘Resolving problems” of design across architecture, industrial design, engineering, materials science, communication design and information technology disciplines.

Its hands-on design spirit – perhaps most evident in Australia’s leading advanced manufacturing innovation hub, ManuFutures – is tied to Geelong’s origins as a renowned manufacturing hub with iconic innovations including the first commercial refrigerator in the world, the Ford ‘ute’, the Ferrier wool press and the Hills Hoist rotary clothesline.

According to Professor Tuba Kocaturk, co-director of Deakin’s DesignMind platform, “Design is no longer understood – as in the traditional sense – as a mere product created only by designers or simply for the benefit of the creative industry.

“On the contrary, design is increasingly being used by governments, businesses and communities as a powerful strategy to solve complex social, economic and environmental challenges and to influence the future of society,” he said. she stated.

“Researchers from various disciplines and across all sectors are now instrumentalizing design to increase the potential for innovation and the human relevance of their research.”

Professor Kocaturk said Geelong Design Week provided Deakin with the opportunity to showcase important partnerships and research projects that were impacting and guiding economic growth, sustainable development and social change.

“Participation improves the visibility of our work; it’s a great opportunity to engage with potential beneficiaries of our research, including industry, government and the public,” she said.

“We experience belonging when we connect in this way.”

Deakin is hosting or co-hosting 13 free events during the 10-day festival, which runs from March 17-27:

  • Because the Night – 360 degree cinematic experience – hosted by Malthouse Theater and Deakin Motion Lab
  • ABC of Geelong – hosted by ABC Radio Melbourne and Deakin Design
  • Explorations into an Innovation Precinct for Geelong – hosted by Deakin University, City of Greater Geelong and G21 Alliance
  • The Unfolding – exhibition – curated by Dr. Phillip B. RoÖs and the Live-Smart Research Laboratory, Deakin University School of Architecture and Built Environment
  • HYDAC Multi-User VR Training, Launch and Factory Tour – Hosted by HYDAC Pty Ltd and Deakin Motion Lab
  • Solved: Engineered by Design – showcase – hosted by Deakin University School of Engineering
  • Belonging to alternate realities – immersive VR experience – hosted by Deakin University Emerging Technologies Group
  • Living Structures: The Architecture for Life – film – moderated by Dr. Phillip B. RoÖs and the Live-Smart Research Laboratory, Deakin University School of Architecture and Built Environment
  • Topophilia: Attachment & Belonging – 3-day online summit – hosted by the Live-Smart Research Laboratory, Deakin University School of Architecture and Built Environment
  • NYAAL News – interactive news commentary experience – hosted by Deakin University Faculty of Arts and Education and the Deakin Motion Lab
  • Play by Play – interactive sports commentary experience – hosted by Deakin University Faculty of Arts and Education and Deakin Motion Lab
  • Tabor Robak Megafauna Virtual Reality Exhibit – curated by Tabor Robak, Deakin University and Deakin Motion Lab

Find out more about the Geelong Design Week 2022 program and book your tickets here.

/University public broadcasting. This material from the original organization/authors may be ad hoc in nature, edited for clarity, style and length. The views and opinions expressed are those of the author or authors. See in full here.

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